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Event Technology Trends

February 10, 2024

Technology continues to reshape the event industry, offering new ways to engage attendees and streamline operations. Staying current with trends can give you a competitive edge.

Virtual and hybrid events have become mainstream. These formats allow you to reach global audiences and provide flexibility for attendees who can't travel. Invest in quality streaming and interactive platforms.

Mobile event apps are now essential. They provide schedules, networking features, real-time updates, and interactive elements. A well-designed app enhances the attendee experience significantly.

AI-powered tools are transforming event management. From chatbots handling inquiries to AI-driven matchmaking for networking, these technologies can automate tasks and personalize experiences.

Data analytics platforms help you understand attendee behavior and preferences. Use this data to improve future events, personalize experiences, and demonstrate ROI to stakeholders.

Contactless technologies gained prominence for health and convenience. QR codes for check-in, digital business cards, and touchless payment options are now expected features.

Sustainability-focused tech solutions are increasingly important. Digital programs, virtual swag bags, and carbon footprint calculators help reduce environmental impact while meeting attendee expectations.